Brand Platform

This graphical treatment of our brand is to help explain its components and visually demonstrate the relationships.

Brand Platform



This is the essence of our brand. This is the succinct statement of what our promise is.


Brand Elements

These statements are different elements of the brand that we embody. Explained in terms of who we are personified, what we will do for students, and who we are as an institution.


The unassuming hero, we get it done, but don't need the spotlight. We are passionate about our students and provide hands-on attention.


We will give a caring, challenging college experience that will empower you with a lifelong education.


A close knit, engaged community of learners where the student comes first and where the foundations of success are built together. Southeastern is a nurturing university where students will discover and develop their own potential.



Proving Activities

These are facts that demonstrate that we do the things necessary to deliver on the promise we are making. There are scores of these, the below are simply samples.

  • Textbook Rental

  • Aggressive Scholarships

  • Teaching Focus

  • Green Initiatives

  • Experiential Learning

  • Students First Culture