How To Communicate

Rattling off some memorized points or speeches only gets us half way there.  Communicating the brand requires that you think about how to communicate it as well.

How to Bring This To Life

When communicating, the following three things are a must: authenticity, consistency and "showing, not telling."

  • Authenticity: It is vital that we communicate in a way that is both positive, aspirational and true to who we are and what we can deliver.

  • Consistency: Only through demonstrating the same points repeatedly with a single voice can we truly begin to communicate effectively.

  • Showing, Not Telling: What is more believable? "We are great," or "We have the top ranked nursing program in the state, a top 25 nationally ranked professor, and are nationally ranked for Return on Investment of tuition and high starting salary." The second statement shows that we are great. It is authentic, defined, provable and real. The first statement is no more than opinion. This requires real effort, but it is at the core of communicating.


Recent Accolades, Rankings and Ratings To Share:

University Excellence

  • Southeastern Louisiana University has earned three rankings from U.S. News and World Report. The university was again named among the top universities in the region as one of the top 50 public schools and one of the top 100 universities (private or public) in the South, as well as one of the top national performers for the social mobility of its students.

  • Southeastern Louisiana University has been listed as a Tier 1 institution for career planning by Educate to Career, a non-profit organization that serves as a resource for educational attainment, outcomes-based personalized college and career planning, and related financial planning, data and programs in the U.S. Southeastern was selected as one of the “Best Colleges for Career Planning Curriculum.”

  • One of the top national performers for the social mobility of its students and among the top 125 regional universities in the South, U.S. News and World Report

  • Top 50 In Nation In Awarding Financial Aid,

  • #1 College TV Station in South, Southeast Journalism Conference

  • No. 2 College Radio Station in the South, Southeast Journalism Conference

  • Top 60 Nationwide University for Return On Tuition Investment, Affordable Colleges Online
  • Top 5 College TV News Program Nationally, Society for Professional Journalists

  • Top Ranking in Louisiana of Universities with Online Degrees,

  • Top Ranked in Louisiana for Student Impact on Community, Purposeful Networks

  • #1 Small Business Development Center Nationally, U.S. Small Business Association

  • The Louisiana Small Business Development Center was recognized as the top U.S. Region VI SBDC for Excellence and Innovation

  • Top Ranking in Louisiana for Students with Lowest Debt, U.S. News and World Report

  • Two Top 25 Professors Nationwide,

  • Top 40 Under 40 Professor

  • Military Friendly School,  G.I. Jobs Magazine

  • #2 Best Online Colleges in Louisiana in 2016, Accredited Schools Online

  • Professor listed among ’10 Must Take Psychology Professors in New Orleans,’ Careers in Psychology

  • Top 4 in the nation for college news program, Northshore News

  • Fourth year in a row receiving the President's Higher Education Community Service Award

  • Southeastern Channel named first in the nation for second consecutive year, College Broadcasters, Inc.

  • 77th in the nation's top 100 Best College Food Ranking

  • Named the top Louisiana public university for online degree offerings, Accredited Schools Online

  • Named recipient of the Operational Excellence Champion Award, Louisiana Chapter of U.S. Green Building Council

  • Ranked No. 1 in the state and 15th in the nation for safety among large colleges and universities by a national college guide resource

  • Only university in the Gulf South authorized to teach International Baccalaureate Educator Certificate courses, and one of only 36 institutions in the United States

  • Top 5 Best Value Online University in Louisiana,

  • Ranked as 67th most affordable university in the United States,

  • Ranked #54 when it came to colleges with the least average debt per borrower figures in the entire Southeast region, LendEDU

Student Excellence

  • Southeastern Louisiana University was named one of the top national performers for the social mobility of its students and among the top 125 regional universities in the South by U.S. News and World Report.

  • Top Louisiana Student Broadcaster two consecutive years, Louisiana Broadcasters Association

  • Student won an Emmy for television "Writing" in 2016, National Academy of Television Arts and Sciences

  • Won 15 Emmys and 56 Emmy nominations for the Southeastern Channel, National Academy of Television Arts and Sciences

  • SLU student, Dominique Brogle, awarded Student Broadcaster of the Year, Louisiana Association of Broadcasters

  • SLU student, Miranda Fleig, awarded one of two $4000 scholarships from the Louisiana Association of Broadcasters

  • Student produced piece for the Southeastern Channel won an Emmy award for "Twin Spans Rebuilt," a feature story by Brittany Robinson of Slidell, in the "Writing" category, National Academy of Television Arts and Sciences

  • Southeastern Finance students win first place in the 2016 National Community Bank Case Study Competition

  • Students at the Southeastern Channel won four 2017 Remi Awards for three film productions at the annual WorldFest International Film and Video Festival in Houston, Texas

Degree Program Excellence

  • Southeastern Louisiana University's Master of Business Administration Program has earned recognition as 13th of the top 25 most affordable programs in the nation in 2021 by College Consensus, a unique college ratings website that aggregates publisher rankings and student reviews.

  • Two Southeastern Louisiana University nursing programs have been recognized by the Louisiana Nurses Foundation with the Nightingale Award as the Nursing School of the Year - the master’s degree in nursing, which is offered in a consortium with three other state institutions, and the undergraduate program in nursing. The awards recognize the achievements of both nursing program’s students and faculty.

  • Southeastern Louisiana University’s Executive Master of Business Administration Program has earned recognition as one of the top 40 programs in the nation by Best Colleges Online. One of only three Louisiana universities selected, Southeastern ranked seventh and was the highest ranked Louisiana university, in front of LSU at No. 23 and LA Tech at No. 10, and ahead of such schools as Pace University, Penn State, Temple University, UCLA, Kent State University, University of Georgia, University of Alabama, University of Missouri, and Purdue University.

  • Two Southeastern Louisiana University online nursing programs have earned recognition as the top programs in the nation by, an online resource for prospective students interested in the nurse practitioner field. Southeastern was recognized for its online MS in Nursing - Family Nurse Practitioner and online Post-Master’s Certificate – Family Nurse Practitioner programs. According to the website, only those programs deemed affordable were recognized, meaning that the program’s cost, factoring in both in-state and out-of-state tuition, placed it in the upper third of all online NP programs in terms of affordability.
  • Southeastern Louisiana University’s online doctor of nursing practice program has earned recognition as one of the top 50 programs in the nation by Southeastern was recognized for its online DNP for post-masters applicants and BSN-DNP applicants and was the only university in Louisiana to make the list, ranking higher than schools such as Baylor University, Duke University, and Florida State University.

  • Southeastern Louisiana University’s online criminal justice program has earned recognition as one of the top 50 programs in the nation by Southeastern was featured as having one of the most affordable online bachelor programs in criminal justice.
  • Top 23 Supply Chain Management Program recognized among the top in the nation for 2019,

  • Top 50 National Graduate Education Program,

  • Top 15 New Media and Animation Program,  Animation Career Review

  • Best Value Online Nursing  Program,

  • ‘Top Value’ Nursing Program, BestvalueonlineBSprograms

  • Top Secondary Education Program in Louisiana, National Council for Teacher Quality

  • “A” Rating in Education Program, National Council for Teacher Quality

  • No. 5 in Nation as Most Affordable Urban Schools for Sports Management, Sports Management Degree Guide

  • Ranked 19th in Top 30 most affordable accounting programs, Accounting Degree Review

  • Top Secondary Education Program in Louisiana, National Council on Teacher Education

  • Nightingale Award for Top Nursing Program in advanced practice in Louisiana, Louisiana Nurses Foundation

  • Consortium master's degree in nursing named one of the best graduate programs in nursing in the US,

  • 22nd most affordable RN to BSN programs in the nation for 2016,

  • 19th in the nation in occupational safety, health, and environmental degree programs,

  • Graduate Biological Sciences program ranked 3rd in the nation, SR Education Group

  • Speech-Language Pathology graduate program was named among the top 200 in the nation, U.S. News and World Report

  • Ranked #1 in Louisiana for Public Health Education And Promotion Degree program,


To take all of this one step further, when you have the opportunity to communicate about Southeastern, engage in storytelling. A personal story of how Southeastern, and who it uniquely is, made an impact on you or someone you know is the best advertising, brand message, communication we can get. Stories humanize the institution and bring all messages to life. You are part of the Southeastern family and your story matters.