News Release

Southeastern SBDC hosts sales workshop series in August

Contact: Tonya Lowentritt


     HAMMOND -- The Louisiana Small Business Development Center (LSBDC) at Southeastern Louisiana University, along with the Hammond Chamber of Commerce and Hammond Area Economic and Industrial Development District, will host a series of sales seminars throughout August called “Selling, the Art of Mutual Benefit.”
     Held each Tuesday of the month from 7:30-9:30 a.m. at the Southeast Louisiana Business Center on Martens Drive in Hammond, the series will address various topics related to the aspects of sales. 
     “Imagine how successful your business would be if your sales skills and processes were as good as your services and products,” said Sandy Summers, assistant director of the Southeastern SBDC. “Attendees at these workshops can strengthen several key skills and experience the sales process ranked number one by ‘Entrepreneur Magazine.’”
     Cost per workshop is $75 or $200 for the series of three. For more information or to pre-register, contact the Louisiana SBDC at Southeastern at 985-549-3831 or
     Workshop topics include:
     • August 10 – “Prospect Like a Pro: Make Sure You’re in Control” instructs how to create mutual control and benefit, how to identify “tire kickers” before investing significant resources in activities, and how to grow revenue with effective methods for cold calling, networking and referral marketing.
     • August 17 – “Find the ‘Pain’ or Find the Exit” identifies motivations among prospects. Attendees will learn what to say and do in the critical first three minutes to gain the interest, respect and approval that lead to the next step. 
     • August 24 – “Identifying the Budget and Decision Maker” will teach attendees how to identify the real decision maker to avoid wasting time with prospects who cannot authorize a purchase of products or services.

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